Ed Sheeran continues to surprise fans with his unexpected business ventures. After revealing his hot sauce brand, Tingley Ted’s, he has now announced his first watch in collaboration with renowned watch companies Hodinkee and G-Shock, aptly named “Subtract G-Shock.”
In an Instagram post, Sheeran shared a video unveiling his yellow watch, expressing his excitement about the launch. He mentioned receiving a call from John Mayer a year ago, which led to this collaboration and emphasized his love for watches. His watch is now available through Hodinkee, and he hopes fans will enjoy wearing it as much as he does.
Despite these new ventures, experts suggest that Sheeran’s commitment to the music industry remains strong. Nick Ede, an expert, noted that Sheeran is one of the most bankable celebrities globally, with a strong brand appeal and a successful musical career. His partnerships with various brands are mutually beneficial, as his universal appeal transcends demographics and geographic locations.
These ventures, while costing these brands significant amounts, strategically enhance Sheeran’s brand and music, making him an astute choice for endorsements. Sheeran’s rise from humble beginnings has not diminished his unique appeal, making him a valuable asset for brands looking to reach a wide audience.
